Who is behind Jamini?

My name is Usha Bora, I was born in the North East region of India, in the province of Assam. After completing a business school course, I went to work in Hong Kong. That's where I met a French person who made me want to discover his country and learn more about French culture. I fell in love with France. So I continued my studies in Paris and everything changed after the birth of my first child: the visceral need to create a link between my native land and France was born in me.

What are your desires with Jamini?

I founded Jamini to open a window on Indian culture, to discover its hidden treasures, and to promote the history, work and art of women weavers from my native region. They work very hard, without access to modern infrastructure, and I admire the beautiful hand-woven clothing. Their courage is a model of life for me. In 2009, I created my own brand of scarves, Jamini. In 2013, the decoration range and so on was born. Today, it is an immense pride to realize that Jamini provides a full-time income to 175 families of artisans and that our team in Paris continues to grow thanks to our community which is of immense kindness.

People are at the heart of our process. It is a path of sincere and meaningful commitment to all current human and ecological issues.

What are your inspirations?

Each season we are inspired and nourished by beautiful floral designs which we use on our Indian cushions, table linens and travel accessories. Our designs are a reflection of our rich Indian heritage, often blending the softness of flower stems and petals with a strong geometric pattern on the borders. Our color palette is strong, yet harmonious, giving our range a unique contemporary aesthetic, and the ability to create beautiful interiors whether you're in the city or the countryside.

What is your favorite product?

More than a product, I love table linen because it allows me to change my table decoration according to my desires and my moods. Tablecloths, placemats and napkins mix in a whirlwind of colors and even inspire me to develop my recipes! I also like to use vintage tableware, which gives a superb retro effect to my table decoration and balances the floral and delicate side of my table linen.

New projects soon?

This season we are very happy and proud of our range of hand-printed yoga accessories in collaboration with the French brand Yogom. Our passion for textiles and our love for the practice of Hatha yoga come together in this capsule collection which aims to bring a touch of Indian know-how to the ancestral practice of yoga. Lots of other new features are coming this year!

What is your favorite room in the house?

The kitchen ! For me, the kitchen has always been the central room of a house. We like to meet there to have breakfast with the family, follow our recipe books to prepare delicious meals or even have an aperitif and chat with friends.

What is your guilty pleasure in decoration?

Cotton throws and quilts: they make any room in the house immediately more cozy and comfortable! As a bed throw, floral prints bring color and softness to the decoration of the bedroom. For the living room, the throw will dress an armchair or sofa for an irresistible cozy atmosphere. The icing on the cake: use the blanket for a sunny picnic.

Tell us about your latest decorative purchase?

A vintage Arlus lamp: magnificent! I love vintage pieces that tell us a story, and bring soul to my interior decoration.