Placemat - Loni Red

Jamini. In Hindi, this word describes the purple color of lotus flower petals that carpet the wetlands of Assam as far as the eye can see. It is in this region, the easternmost part of India, which shares borders with Bhutan and Bangladesh, that the brand's creator, Usha Bora, grew up.

On this vast continent, while colour is omnipresent, it is never merely aesthetic. It sets the rhythm of every moment, every event, leading us towards other horizons of life and beauty.

Jamini follows the same philosophy and also affirms its ambition: to bring together a community of committed customers sharing the same values ​​of preserving an Indian heritage that is as legendary as it is resolutely contemporary, and thus become an international benchmark brand, marked by its chic and bold style.

Block printing, or Dabu, a hand-printing technique using carved wooden blocks, originated in Rajasthan and is now widespread throughout India. Jamini uses this process for some of her designs, but without overusing it, as there are many other skills to explore, and it is also part of Jamini's passion to play the explorer in search of the rarest crafts.

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